Simon Clatworthy tells us in This is Service Design Thinking the three components to making any service desirable. Respecting your customers means making your service desirable and it is not always so easy as it requires collaboration across functional silos.
But to make your service desirable optimize 3 things: Utility, Usability, and Pleasurability.
Utility means offering customers exactly what they wants but no more. "Feature creep" causes customers to find the core service "fuzzy" or vague. Just stick to the benefits customers need. Usability is about the ease of use of a service. It's not the what but the how. Pleasurability is about how the whole solution makes you feel.
There is a lot more to be said on all of these areas, but this blog will serve as an appetizer and not a meal. Do your homework on Service Design, it is the next frontier for Innovative Human Resource professionals.
your service desirable
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